July 2010
Fall 2010 draws on inspirations from Tibet- refined silhouettes, a range of textures, traditional Tibetan tiger prints and saturated colors. Modern shapes and lines married with intricate detailing. Lace reinterpreted into dragon and animal patterns. Fabric manipulated with ruching, knot details, twisting and plays on texture. With an emphasis on knitwear, the collection focuses on the simplicity and sleek attitude of tonal dressing, head to toe Mallard Blue or Sandstone, highlighted with pops of signature Natori brights and artisan accents.
July 2010
Josie Natori announces the launch of her N Natori Lingerie collection, which reinvents the designer’s best selling silhouettes at affordable prices. Available beginning Fall 2010, the line will be closely edited to reflect the pinnacle of the Natori aesthetic and resemble a modern classic with a fashion twist. N Natori boasts unique prints, signature details of embroideries and knits with lace appliqués, accentuating the same modern luxury that mirrors Josie Natori’s elegant reflection of “East meets West.” The N Natori collection will be presented during February market for Fall 2010 deliveries to retailers.
Josie Natori explains, “Natori is my invitation into the world we are constantly recreating for women. My goal is to erase the boundaries that stand between the modern woman and the Natori brand. I have always believed where there is crisis there is opportunity! The last two years of the challenging economy have been an inspiration that has evolved to the N Natori collection- a way to provide the Natori aesthetic at an accessible price. I want all women to experience the femininity, sensuality and luxury of my collections.”
Opening price points for N Natori will range from $48-$120, with core prices in-between $68-$88. While Natori’s core retail is $150, N Natori provides a direct link to the Natori brand and capitalizes on its brand equity.
Josie Cruz Natori has always been ahead of her time. The success of her 33 years in business can be attributed to her timeless designs and deep understanding of the contemporary woman. The sophistication and elegance of Natori is constantly reinvented, intuitively unfolding into the evolution of the modern woman.
June 2010
It’s that time of year- the Natori sample sale is next week and it’s a veritable smorgasbord of designer goodies. From bras to robes to tops, you’ll devour these steals. Samples ranging from $5 to $50 are well below retail. Dig in!
WHEN:
Wednesday, June 16th: 10 AM – 7 PM
Thursday, June 17th: 10 AM – 4 PM
WHERE:
102 Madison Ave, between 29th and 30th Streets (3rd Floor – Offices of Dana-co)
WHAT:
Lingerie, Bras, Underwear, Sleepwear, Loungewear, Ready-to-Wear
Accept cash and credit card (credit card minimum purchase of $100.00)
June 2010
The Coach event launching their limited edition blogger designed bags was a smash and Kelly Framel, founder of The Glamourai, was a vision in ikat. Created alongside designer Josie Natori, Kelly rocked the keyhole shoulders and eye-catching print, a signature Natori feature. Of course she accessorized it with her lust-worthy Coach bag (which just sold out online!).
Now that Kelly has had her chance to shine in the custom Josie Natori dress, she’s passing on that opportunity. She’s put the dress up for auction on Ebay, all proceeds to go to Women In Need, a charity that’s important to both her and Josie Natori.
Be sure to check it out and bid!
June 2010
A walk with The Wall Street Journal down Madison Avenue has Josie Natori exclaiming, “Holy Macaroni!”- and with good reason. One look in the windows of Graff or Chopard jewelers and you’d be saying the same thing. Josie shows The Journal’s Lee Hawkins her favorite shopping haunts as well as the beautiful architecture of her church, St. Vincent’s. Years of milestones have taken place there including her son’s wedding and grandson’s baptism. Watch the video where she leads us down the legendary Madison Avenue.
May 2010
Brassieres are called by many names- bandeau, wireless, balconette, demi , push-up, strapless, t-shirt, and the list goes on…. But believe it or not, 100 years ago there was no such thing. Women relied on corsets for support. Then along came New York City socialite (we would expect no less) Mary Phelps- Jacob. She fashioned a makeshift bra (not much more than 2 pieces of fabric and ribbon) to attend a party in a gown that required such an invention. This was 1910. In 1914 she patented it and eventually sold it to Warner’s, who are still making bras today (not the same one of course- they have progressed past the cloth and ribbon model).
Since that first patent, bras have been manufactured in every shape, size, color and fabric. We can’t help but brag a little as Natori has been in the bra business for over 20 years. Ironically, in celebration of the Bra’s big day, Kathy Lee Gifford and Hoda Kotb take off their bras on Today. So take a moment to thank Mary Phelps- Jacob for her immeasurable contribution to women for centuries to come.
March 2010
Kathy Lee was left mesmerized after yesterday’s fashion segment with Bobbie Thomas. Today’s theme: Unusual Fashion Products- unique products that put a new twist on something old or integrate a new technology. Alongside jeggings (leggings meet jeans) and no chip nail polish, Natori’s Reflex Memory Foam bra made the list. The Natori bra is specially formulated to mold to each individual shape for ultimate support and comfort. Stay true to your form and try Natori’s custom fit Reflex bra.
http://today.msnbc.msn.com/id/36004657/ns/today
March 2010
Glamourai, Posh Glam, Refinery29, oh my! If you don’t know these names, get to know them. Move over Angelina, these bloggers are the new front row in Milan, VIP guest list mainstays and trend setters. Don’t wait around for the September issue to hit stands; these blogs have instantaneous updates on what’s old, what’s new and what you didn’t even see coming.
Tonight Josie Natori is hosting 30 top bloggers at her home to share with them her Essentials- the things in beauty, fashion and music that are non-negotiable to her life. Check out a live stream video of the event on the Natori Company’s twitter from 7:00-9:00pm.
http://twitter.com/NatoriCompany
March 2010
800 women turned out last week to view a fashion show in Corpus Christi, Texas featuring Josie Natori’s Spring 2010 ready-to-wear and sleepwear collections along with a personal appearance by Josie Natori herself. Proceeds from the event went to the Charity League who raised money for the Mission of Mercy- a mobile medical clinic providing free medical care to the community. They certainly went all out to create an incredible show!
February 2010
This season’s trends run the gamut from brights to black; form-fitting to loose; saturated solids to graphic prints. Take a look at some favorites.
Take It From the Top
Redefined toppers- from cardigans and boleros to cropped jackets and cocoons
True Blue
Blues, in every shade and variation, make a strong appearance this spring
Second Skin
Sleek silhouettes that flatter every curve
On the Loose
Relaxed, draped pants make for fluid lines and plenty of movement
Living Color
Brights and multi-colored prints dominate this season
