Wednesday, May 8, 2013

This Mother’s Day, Natori is celebrating all of the women in our lives, especially those who defend our country.  Natori is partnering with the Iraq and Afghanistan Veterans of America (IAVA), the first and largest nonprofit, nonpartisan organization for Iraq and Afghanistan veterans.

For the month of May, 10% of Natori.com sales will go to 2 IAVA programs that specifically support female veterans: (1) the Rapid Response Referral Program (RRRP), which provides female veterans with best in-class health, housing and education resources; (2) the Community Of Veterans (COV), which gives females a safe space to interact with each other and seek confidential resources and support.  To learn more about the IAVA and its programs, visit www.IAVA.org.

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Thursday, February 14, 2013

The Josie Natori Ready to Wear F/W 2013 Presentation captured the sensuality and refined opulence of Chinoiserie envisioned within the western world, creating a sophisticated marriage of eastern and western glamour.  “Both feminine and powerful, the inherent grace of Chinoiserie figured strongly in my inspiration for this collection,” says Josie Natori. “The style evokes both beauty and vigor, ideas that continue to drive the modern woman and define how she looks and lives today.”

WWD: “Josie Natori placed an emphasis on fabrics for fall, working metallics, jacquards and chintz lace into her lineup of sheaths, skinny pants, lean gowns and contoured toppers. Incorporating a chinoiserie look, Natori used an embroidered dragon motif on everything from coats to legging-tight pants to long bright gloves.”

Style.com:  “Did someone press play on In the Mood for Love? Following stylistic jaunts to the Philippines and Mongolia, Josie Natori alighted on the latest destination in her globetrotting design itinerary: Shanghai and Paris in the 1930s. It was chinoiserie with all the original glamour attached to the term, and none of the accrued kitsch…If chinoiserie was more literally treated than past themes, it’s because it’s “so much what the yin and yang of Natori is—strong, sexy, powerful,” Natori said. But the treatment and styling gave it real modern gloss—right down to the models’ marcel-waved hair.”

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Wednesday, February 6, 2013

Josie Natori received the Lifetime Achievement Award at the 2013 annual Femmy Gala, recognized as the most prestigious awards event in the Intimate Apparel industry.  Josie was presented the award by Saks Chief Merchandising Officer Ron Frasch, who focused on his close friendship with Josie and the Natori family.  “Sure Josie has this whole East-West fashion empire thing going on… but what impresses me more about Josie is how she carries herself.  I am proud to be presenting this award to one of my best friends.”

The event is thrown every year by the Underfashion Club, which supports education in the lingerie industry through scholarships, internships, and events.  Josie’s own rise to success came from her work ethic and eye for opportunity, two traits she hopes to pass on to the next generation of designers.  Receiving the award, Josie humbly stated that the root of The Natori Company’s success “isn’t me, it’s my amazing team!”

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Tuesday, December 18, 2012

Natori is pleased to announce its new Home Accents Collection, featuring barware. The collection features a variety of different metals and intricate techniques, including 3D dragon details, elegant fretwork patterns and wood grain carved in metal. Items from the collection include everything from ice buckets to wine coasters to salt and pepper shakers.  As always, the designs feature signature Natori icons, such as tsubas and dragons and are a must for entertaining and bringing glamour into the home.

“My work is based on balance, utility and luxury,” says Natori, “It is where art meets life.”

The new collection celebrates the Year of the Dragon and is available at Natori.com, Bloomingdales, and Bloomingdales.com.

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Tuesday, November 13, 2012

Hurricane Sandy left thousands of people without homes, power and transportation for days, and in some cases weeks.  The storm has caused billions of dollars worth of damage, and the road to recovery for many communities will be long and difficult.

The relief efforts were seen far and wide, especially in the fashion industry.  Over fifty members of the CFDA contributed to Hurricane Sandy relief.

“In times like this it is encouraging to see the generosity of strangers,” said Josie Natori, CEO and founder of The Natori Company.  “Our thoughts and prayers are with all of our neighbors in Long Island, New Jersey, Connecticut, and Staten Island who are rebuilding their lives at this time.”

Natori donated 20% of all website sales the week of November 4th to The Red Cross to support Hurricane Sandy relief efforts, and encourages everyone to continue to support The Red Cross at redcross.org.

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Monday, August 6, 2012

Now with brand new styles, our free Bra App lets our customers find the perfect fit in order to feel comfortable and look their best. All you need to do to be matched up with the best bra for you is fill out the Find Your Perfect Bra questionnaire, where you’ll answer 6 easy questions touching on your activities, attitude and style preferences. To find your correct bra size, simply click on the “Find Your Fit” calculator. Fun and easy, our Natori Bra App supplies all the expertise of a lingerie consultant without the hassle of bra shopping.


“Customers always ask me how to find the perfect bra, so I wanted to create this app for to make it easier for women to feel comfortable and look their best. A well-fitted, supportive bra can make you look slimmer and also make your clothes fit better. 8 out of 10 women wear bras that don’t fit but now finding the right bra doesn’t have to be such an ordeal!,” says Josie Natori.


Download the Natori Bra App here to lift your spirits, among other things!

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Friday, June 8, 2012

Josie Natori presents her vibrant Resort 2013 Collection, inspired by the beautiful lanscapes and rich culture of her native Philippines.


“Her bold solids (lime, hot pink and turquoise) and a smattering of prints came on stretch fabrics and in close-fitting shapes — simple shifts, ruffle-front dresses and cigarette pants. She loosened up with silk kimono-inspired tops, cowl-neck tops and dolman-sleeve knitted boleros.” -WWD


“Most memorable were a pair of bright fuchsia ankle-crop cigarette pants and a cyan blue kimono dress with a cinched waist. Interspersed among the solid separates were a few eye-catching prints, designed with the “psychedelic” Philippine jeepneys in mind. A popular mode of public transportation that originated after World War II, the long buslike jeeps were decorated to show off the drivers’ personalities and, of course, garner the attention of people on the street. We bet Natori’s take—a silk wrap dress with a crisscrossed top and fluid skirt—will do exactly the same thing for her customer.” – Style.com


View the complete collection.

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Thursday, December 22, 2011

This week, the first Natori Home Accents collection launched at Bloomingdales 59th Street in New York. Just in time for the holiday season, the line offers an array of gift-worthy products such as lacquer trays and boxes, candelabras, tableware and intricate metal frames. The collection carries the signature Natori East-meets-West aesthetic with dragon motifs, artisan designs and a sensual palette of color and texture. “Inspired by my passion for uniqueness, each piece in our Home Collection is handcrafted to be a personal treasure,” says Josie Natori. The collection is also available on Bloomingdales.com.

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Wednesday, December 21, 2011

Natori’s first swim collection is now available in Saks Fifth Avenue stores. This new swim line features the signature prints, intricate embellishments and impeccable fit that Natori is known for. Designed to mix and match, with cup sized styles, bikinis, tankinis, one-pieces and cover-ups, Natori Swimwear allows women to find the best combinations to flatter every shape.

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Sunday, October 30, 2011

The first installment of the limited-edition Josie Natori for Target collection is in stores today, October 30th. This collection marks Target’s first designer collaboration in lingerie and loungewear. Bringing a signature Natori East-meets-West aesthetic, the line features unique prints, vibrant colors and intricate details. Styles such as a cami-shorts set, PJ with matching sleep mask and dragon embroidered wrap range in price from $9.99 to $34.99. Get to your closest Target store now through December 25th to shop the exclusive Josie Natori for Target collection!

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