July 2010
Josie Natori announces the launch of her N Natori Lingerie collection, which reinvents the designer’s best selling silhouettes at affordable prices. Available beginning Fall 2010, the line will be closely edited to reflect the pinnacle of the Natori aesthetic and resemble a modern classic with a fashion twist. N Natori boasts unique prints, signature details of embroideries and knits with lace appliqués, accentuating the same modern luxury that mirrors Josie Natori’s elegant reflection of “East meets West.” The N Natori collection will be presented during February market for Fall 2010 deliveries to retailers.
Josie Natori explains, “Natori is my invitation into the world we are constantly recreating for women. My goal is to erase the boundaries that stand between the modern woman and the Natori brand. I have always believed where there is crisis there is opportunity! The last two years of the challenging economy have been an inspiration that has evolved to the N Natori collection- a way to provide the Natori aesthetic at an accessible price. I want all women to experience the femininity, sensuality and luxury of my collections.”
Opening price points for N Natori will range from $48-$120, with core prices in-between $68-$88. While Natori’s core retail is $150, N Natori provides a direct link to the Natori brand and capitalizes on its brand equity.
Josie Cruz Natori has always been ahead of her time. The success of her 33 years in business can be attributed to her timeless designs and deep understanding of the contemporary woman. The sophistication and elegance of Natori is constantly reinvented, intuitively unfolding into the evolution of the modern woman.
