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Behind the Scenes of Our FW14 Photo Shoot

Wednesday, April 16, 2014

Even though spring is just beginning, we’re already thinking about fall! After a successful runway show in February and great feedback over the past couple of months, it was time to move onto the next fall project… the campaign photo shoot! My country house in Pound Ridge, NY seemed like the perfect backdrop for this year’s theme… and luckily we had gorgeous weather both days.

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We wanted to embody the inspiration and theme behind the ready-to-wear collection… a new translation of the romantic idea of Russia and its folkloric themes into a modern identity. We decided to be adventurous and try a few looks in the nearby forest… the barely budding trees and mossy floor were truly picturesque.


The mix of faux and real fur, wool outerwear, and light dresses and gowns looked stunning against this natural backdrop. Here’s a behind the scenes look at all the work that goes on during a photo shoot and all the people involved… you never would guess how many talented minds meet to create these looks!



After the ready-to-wear, we moved onto our heritage collections – Couture, Natori, N – in two days we were able to do all these brands… each with a different theme and different location around the property. Of course we moved indoors for a majority of the photos, but our crew was sometimes still outside to ensure we captured the perfect shot.

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I can’t wait to see how the photos came out… and to share them with you! We have one more photo shoot left for Josie, which will be in a different location that is very exciting… but you’ll have to wait and see what and where that is! This is always such an amazing process… from the sketches to the samples, then seeing the story come to life in the pictures… it’s so fulfilling to see what tales we tell each season without saying a single word.

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Josie & Josie Natori RTW Launch in Japan

Tuesday, April 8, 2014

Following a busy week in New York, I’ve landed in Tokyo for the launch of Josie Natori Ready-to-Wear and Josie bras at Isetan’s Shinjuku flagship. Luckily I had some free time to explore the city and see spring in full bloom with the beautiful cherry blossoms everywhere.

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After relaxing and enjoying the city for a short time, it was off to work! Since this is the first time Josie lingerie is being sold at Isetan, we held a training session with the sales associates to talk about the different fits, features, and benefits of the all the styles. It was great to see how eager they were to learn about the products and the brand… it was fun having one member of the team be our fit “model” for the day!

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Next stop was the Josie pop-up shop at Isetan… all the colors looked beautiful in the store! The bright blues and yellows are lovely for spring. This Josie collection was the perfect way to introduce the Natori brand to Japan… the eclectic style mixing colors and prints truly shows the spirit of our Josie girl.

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And the sleepwear display was so fun! All the patterns – and the sales associates! – really stood out on the sales floor. The style in Japan is certainly different than New York City… it is a good reminder of how global style and fashion is translated around the world.

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The ready-to-wear collection looked divine. I never imagined that I would have a shop in the Isetan flagship in Tokyo! Seeing the iconic crisp white blouses, fortune cookie coats, and vibrant colors in an international sphere was surreal… I’m so happy to bring these styles to a new group of women across the globe, and hope that they enjoy them as much as I do.


The opportunity to be here and have hands-on experience with the launch of the Josie brand is unforgettable. Seeing the excitement and passion behind the launch makes motivates me to expand our global footprint even further.

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The Fifth Avenue Club at Saks VIP Shopping Event

Friday, March 28, 2014

What a wonderful evening at Saks last night. This was my first time hosting an event for the VIP members of the Fifth Avenue Club, and I hope it won’t be my last! The spring collection looked lovely surrounded by beautiful orchids – and complete with champagne for cocktails and shopping. It was very exciting to see some of my favorite spring pieces, which had just been delivered. I’m excited for spring weather!


Meeting the women who shop the ready-to-wear collection is always a treat, but I was particularly touched last night meeting this group… educated, well-traveled, and driven… they truly embodied the Josie Natori brand.


I felt like I knew these women and what was right for them… almost like I was creating custom pieces just for them! Being able to relate to them and talk with them about what they’re shopping for, what they like, what they don’t like, etc. reminded me of how great it is to be designing for these women.


Having them experience the world of Natori in this beautiful setting on 5th Avenue was the perfect way to end my week in New York City. Now I am off to Tokyo, where I’ll be launching Josie Natori Ready-to-Wear in Japan at luxury retailer Isetan!

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HSN: Take Two!

Friday, March 21, 2014

This was a busy week! I had so much fun presenting the HSN exclusive N Natori ready-to-wear collection… it was a long day – or two – but worth it!


I’m proud to have partnered with HSN for a second time, and love the excitement of being on live television. All the cameras and the lights… it can be a bit intimidating, but once we start talking about the different pieces, the prints and colors, and how to style a look, you forget about the fact that you’re on live tv and the conversation comes easily.


The models looked amazing in the different pieces, and one of my favorites was the faux wrap dress. It was flattering on all shapes and sizes, and the models said they felt great wearing them!


And it was so nice to see that our team in NYC had a special screening in our showroom… complete with popcorn and soda!


If you didn’t have a chance to watch the live shows, you can still shop online at And make sure you tune in next time… I’ll be on again April 30th and May 1st!

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The Ultimate Trainer: Joan Pagano

Thursday, March 13, 2014

Joan Pagano has been my trainer – and my great friend – for over 20 years!  She’s also written seven books on health and fitness, including her latest: “Strength Training Exercises for Women.”  I highly recommend this book for any woman looking to get fit or stay fit.

Joan is a truly inspirational woman, and has always motivated me to work hard!  I used to fight and scream about doing some exercises, but Joan always encouraged me – and I’m glad she did!

Joan Pagano

If you want to find out more information about the book and Joan, visit her website:


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Our Family Vacation

Wednesday, March 5, 2014

Just had a special vacation with the whole family – this was a first with the two grandchildren. I purposely chose a resort that was kid friendly, and that it was to the delight of the kids!


The Ritz Carlton Reserve in El Dorado in Puerto Rico is a little piece of paradise… the shoreline goes for miles with the bluest water, the landscaping is perfection, green and lush as can be, and the spa is to die for!



We all loved it so much and we can’t wait to go back the same time next year!


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Fall/Winter 2014 Coterie

Friday, February 28, 2014

February is always a busy month – from Fashion Week to Market Week to Curve and Coterie! Our Fall/Winter 2014 collection is one of the best yet, and it has been so exciting to see how our ready-to-wear collection has evolved over the years.

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It was very gratifying to show this collection to my favorite boutiques at Coterie, and see some old friends and new faces at the show! Our sales team does an amazing job showing the collection, and sometimes wearing it too!

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I can’t wait to see it in stores this fall!

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Beauty Week Symposium in Houston

Saturday, February 22, 2014

Last week I traveled to Houston, where I was honored to be a part of Saks Fifth Avenue and Allure Magazine’s beauty trend panel discussion, “Illuminating Beauty.” Sitting alongside Victoria Christian Clive of Christian Clive, Nancy Feethan of La Mer, Terry Darland of Dior, and Deborah Walters from Saks we talked about new trends in beauty, colors, and everything in between. Here I am with Victoria Christian, right before we got started.


As the only designer on the panel, it was fun to connect beauty with lingerie, and really tie the two together. Lingerie is the item closest to our skin, and you do need to be comfortable in order to look great, and feel great!

Allure’s Catherine O’Neil led the conversation and had me thinking about trends, and predicting the next big thing. It’s always nice to hear how our collections and styles inspire beauty trends, since we constantly think about the woman wearing our designs.

I’m glad I was able to meet the other amazing panelists as well, and it’s always fun to meet our amazing customers in different parts of the country.

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New York Fashion Week

Monday, February 10, 2014

What a week to remember… to be staging our RTW show smack in the middle of lingerie week was something I thought would be an impossible dream. But a good dream it was…

Not only did we have a seamless market week for Lingerie… samples were complete the week before (that’s a first!!)… the reception to the collections were gratifying (proof will be the written orders!)…


The highlight of the week was our first runway show for fashion week outside of our showroom (last season was a practice run)!! We held it at DiMenna Center (home for orchestra of St Luke’s.)…


The venue was perfection… I am overjoyed by the whole thing… the collection is the best ever yet (I honestly mean this!), the production was amazing… the models, the hair, makeup, lighting, the music (Swan Lake remixed!)… the inspiration of Russian culture came through so beautifully!!

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Thank you thank to the amazing Natori team led by David Leung! So lucky to have them all!

The icing on the cake was the cover of WWD the next day and the best review we have gotten on RTW since our start!!


I am beyond grateful to everyone who helped us get here!!!

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Celebrating Maria Bartiromo

Saturday, February 8, 2014

After an exhausting but exhilarating market /fashion week…I dragged myself to a party to celebrate Maria Bartiromo’s new shows at Fox network. Ken and I have been great fans of Maria through the years… Kenneth even had the privilege of working by her side art the NYSE during his Bloomberg days!

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I was star struck at the party… media and business titans… Hank Greenberg, Ariana Huffington, Governor Cuomo etc… couldn’t help getting a photo with these big personalities!

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Congratulations Maria! You are a superstar!

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