Friday, September 12, 2014
37 years later I still get such a high mingling with customers and helping them choose clothes from the collection that makes them feel special! Such was the case at Tootsie’s in Houston, a very special shopping paradise for Houston ladies.
I was so thrilled to be part of two special events at the store that included a sit down lunch and a cocktail party for two separate causes. The spirit of philanthropy in Houston is very high… I was so impressed with the turnout for two very different causes… one for aid for disadvantaged teens facing health issues, another for conservation. And for these causes, the store contributed 10 % of purchases to the cause.
I couldn’t have been more gratified with the response we got to the fall ready-to-wear collection… I so enjoyed showing everyone our concept of wardrobe dressing that was timeless yet glamorous and on trend as well! And quite affordable as well! It was such a high for me to dress women size two as well as size 14, each averaging buying 5 pieces… one of them 11!
And the accessories were a hit… I so enjoyed everyone trying our bold pieces… deciding it is different and fun and makes a statement… then buying it!
It was a tiring day running back and forth to the fitting rooms in my stiletto heels… but it was well worth it… I learned a lot and I was happy making our new fans happy!
Tuesday, June 3, 2014
Going with Kenneth to the CFDA awards made this event quite special this year. I was eager for him to see the world of fashion and the business of fashion from this viewpoint.
He was surprised when I elected not to go through the red carpet and face hordes of cameras… I confess I am totally uncomfortable with that!
I was more comfortable saying hello to various notables in the business… Eli Tahari, Marigay Mckee, Tony Spring, James Gager and Joyce Brown, Linda Fargo to name a few.
Thought the award ceremony was done well… short and concise… I was especially touched with the award to Ruth Finley who I have known since I started in business!
Bravo to all the winners!
Monday, May 5, 2014
Having just traveled halfway around the world to the Philippines, I was very happy to spend time with my mother a few weeks before Mother’s Day. I’m so lucky to have such a strong, supportive woman in my life that has been there for me every step of the way. She has always inspired and encouraged me to follow my passion, while also teaching me the value of hard work and drive.
I was able to give her an early Mother’s Day gift, which reminds me that it’s never too early or too late to give your mother something heartfelt and special.
With her in mind, I put together a few of my favorites for any mom…. So don’t forget to wish your mom a Happy Mother’s Day… whether it’s with a phone call, a gift, or a simply telling her you love her.
Saturday, May 3, 2014
Yet again I was lucky enough to spend two days on HSN, hosting three shows! We showed a few new pieces from the exclusive N Natori ready to wear collection, including pieces with vibrant prints inspired by the California sunset, along with mix and match styles perfect for the warm weather.
The second show was focused on sleepwear — bright and early at 7am… I hope people enjoyed watching while drinking their morning coffee!
And the final show was back to ready to wear in the afternoon. Our New York City office held a special screening to watch the show.
It’s always such fun to host these shows on HSN. The hosts and models are so lovely and wonderful to work with… and once we start talking about styling and accessories, it’s sometimes hard to stop!
That is probably my favorite part about hosting on HSN… we can talk and be very conversational, while hopefully connecting with the viewers to show them different silhouettes, how they work for different body types, and styling options. That’s what’s so important about this collection – that it is made for any woman and designed with comfort and utility in mind… and of course trends! My goal is to help women feel comfortable and confident, whatever their shape or size, and hopefully we have achieved that! Looking forward to the next special show in late May, which has a unique twist… Stay tuned for details!
Wednesday, April 16, 2014
Even though spring is just beginning, we’re already thinking about fall! After a successful runway show in February and great feedback over the past couple of months, it was time to move onto the next fall project… the campaign photo shoot! My country house in Pound Ridge, NY seemed like the perfect backdrop for this year’s theme… and luckily we had gorgeous weather both days.
We wanted to embody the inspiration and theme behind the ready-to-wear collection… a new translation of the romantic idea of Russia and its folkloric themes into a modern identity. We decided to be adventurous and try a few looks in the nearby forest… the barely budding trees and mossy floor were truly picturesque.
The mix of faux and real fur, wool outerwear, and light dresses and gowns looked stunning against this natural backdrop. Here’s a behind the scenes look at all the work that goes on during a photo shoot and all the people involved… you never would guess how many talented minds meet to create these looks!
After the ready-to-wear, we moved onto our heritage collections – Couture, Natori, N – in two days we were able to do all these brands… each with a different theme and different location around the property. Of course we moved indoors for a majority of the photos, but our crew was sometimes still outside to ensure we captured the perfect shot.
I can’t wait to see how the photos came out… and to share them with you! We have one more photo shoot left for Josie, which will be in a different location that is very exciting… but you’ll have to wait and see what and where that is! This is always such an amazing process… from the sketches to the samples, then seeing the story come to life in the pictures… it’s so fulfilling to see what tales we tell each season without saying a single word.
Tuesday, April 8, 2014
Following a busy week in New York, I’ve landed in Tokyo for the launch of Josie Natori Ready-to-Wear and Josie bras at Isetan’s Shinjuku flagship. Luckily I had some free time to explore the city and see spring in full bloom with the beautiful cherry blossoms everywhere.
After relaxing and enjoying the city for a short time, it was off to work! Since this is the first time Josie lingerie is being sold at Isetan, we held a training session with the sales associates to talk about the different fits, features, and benefits of the all the styles. It was great to see how eager they were to learn about the products and the brand… it was fun having one member of the team be our fit “model” for the day!
Next stop was the Josie pop-up shop at Isetan… all the colors looked beautiful in the store! The bright blues and yellows are lovely for spring. This Josie collection was the perfect way to introduce the Natori brand to Japan… the eclectic style mixing colors and prints truly shows the spirit of our Josie girl.
And the sleepwear display was so fun! All the patterns – and the sales associates! – really stood out on the sales floor. The style in Japan is certainly different than New York City… it is a good reminder of how global style and fashion is translated around the world.
The ready-to-wear collection looked divine. I never imagined that I would have a shop in the Isetan flagship in Tokyo! Seeing the iconic crisp white blouses, fortune cookie coats, and vibrant colors in an international sphere was surreal… I’m so happy to bring these styles to a new group of women across the globe, and hope that they enjoy them as much as I do.
The opportunity to be here and have hands-on experience with the launch of the Josie brand is unforgettable. Seeing the excitement and passion behind the launch makes motivates me to expand our global footprint even further.
Friday, March 28, 2014
What a wonderful evening at Saks last night. This was my first time hosting an event for the VIP members of the Fifth Avenue Club, and I hope it won’t be my last! The spring collection looked lovely surrounded by beautiful orchids – and complete with champagne for cocktails and shopping. It was very exciting to see some of my favorite spring pieces, which had just been delivered. I’m excited for spring weather!
Meeting the women who shop the ready-to-wear collection is always a treat, but I was particularly touched last night meeting this group… educated, well-traveled, and driven… they truly embodied the Josie Natori brand.
I felt like I knew these women and what was right for them… almost like I was creating custom pieces just for them! Being able to relate to them and talk with them about what they’re shopping for, what they like, what they don’t like, etc. reminded me of how great it is to be designing for these women.
Having them experience the world of Natori in this beautiful setting on 5th Avenue was the perfect way to end my week in New York City. Now I am off to Tokyo, where I’ll be launching Josie Natori Ready-to-Wear in Japan at luxury retailer Isetan!