November 2010

In the past decade, we’ve witnessed extraordinary technological advancements in every aspect of our lives: social networking, smart phones and the iPad are just a few. In fashion we strive to find creative ways to utilize these new capabilities. Recently, New York City witnessed an array of imaginative intersections of the digital and fashion worlds.
In August, Target lit up the Standard Hotel with their Kaleidoscope Fashion Spectacular showcasing their fall collection. Viewers were awed by the synchronized light show emanating from 155 hotel windows with 66 choreographed dancers. Just last week, Ralph Lauren raised the bar with their celebration of 10 years of digital innovation. The “4-D” presentation at the Madison Avenue flagship store captivated with a phenomenal laser projected show supplemented by the fourth dimension—the lingering scent of their new Pony fragrance. These impressive fashion forays are only the beginning of digital ingenuity and we are excited to see what the future holds for the union of fashion and technology!