Tuesday, November 12, 2013

 Josie Natori launched an exclusive collection of ready-to-wear with HSN under the N Natori label.  The shows, highlighted by Josie selling on air, also featured exclusive N Natori loungewear.

N Natori is a translation of the core Natori brand that reaches a broader consumer.  It features the house of Natori’s iconic East/West design aesthetic and marries it with levels of beauty, comfort, and stylishness inherent in all of the Natori collections.


The N Natori ready-to-wear collection includes an assortment of figure flattering dresses, v-neck caftans, and kimono sleeve tops created in striking, signature prints.  The loungewear collection perfectly complements the N Natori lifestyle, offering a variety of chic and comfortable pieces that know no boundaries.  Key items include classic gowns, robes, and geo printed tunics as well as separate pants and tops offered in fun and spirited holiday colors.


Many of the styles presented on-air sold out within the three, one hour specials.  Shop the collections here: http://bit.ly/HlTazm

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Rustans Presents the Josie Natori Fall/Winter 2013 Collection

Thursday, November 7, 2013

Josie Natori presented her Fall/Winter 2013 collection at the Buddha Bar in Makati, Philippines.  The fashion show, which featured more than 60 looks ranging from ready-to-wear to loungewear to couture, was staged by the designer and Zenaida Tantoco, president of iconic Philippine department store Rustan’s.  Proceeds from the event were donated to the Assumption Transformative School in Passi, Iloilo, a Philippine charitable group that brings youths together.





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Our Lady of Penafrancia

Wednesday, September 25, 2013

After flying 17 hours to Manila, I geared myself to drive another 8 hours to my mothers hometown to celebrate the legendary feast honoring Our Lady of Penafrancia, the regional patron saint.  This was a first for me.  Naga City is special to me as I spent most of my summers as a child there to be with my grandmother (Lola).


The whole region south of Manila prepares for this feast annually.   The procession revolves around the carrying Our Lady of Penafrancia throughout the town from one church to the cathedral and bringing back by boat back to its home.


The religious fervor lasts for 9 days.  I witnessed the final day that started with a 4 am procession… A moving experience seeing mobs of people with candles walking and praying through the street.


In between was loads of food in every home for guests.  I counted 20 kinds of dishes  that were prepared in my mother’s home!






– Josie

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Josie Natori Spring/Summer 2014 Ready-To-Wear Fashion Show

Wednesday, September 25, 2013

Inspired by the potent sophistication of 1930’s Hollywood, the Josie Natori Spring/Summer 2014 collection captures the eternal style of this glamorous fashion moment, envisioning modern life through the enchantment of the silver screen. Bias-cut gowns; metallic raffia and liquid jersey; noir-inspired black and white geometric patterns; and pale, feminine pastels in soft silks, satins and chiffons reimagine the screen siren lifestyle-alluring ensembles for the boudoir, cabana, stage and red carpet. “Hollywood’s iconic beauties and exotic rebels fueled my inspiration for this collection,” says Josie Natori. “Like the East, Hollywood evokes intrigue and imagination; it offers a rich palate of style from which a modern woman can curate her own starring role.”


WWD: “For her first runway show, Josie Natori channeled the splashy sophistication of Thirties Hollywood glamour. Beginning on a neutral note, she showed matching separates with the Eastern accents – kimono sleeves, obi belt accents, matching Ts and cigarette pants – that often show up in her collections. If calm and quietly sophisticated, the beige-on-beige effect left one craving color – but not for long. The second half of Natori’s show was devoted to bold pairings of brights and big – make that gigantic – jewelry, the best of which was used on fluid jersey gowns, in a beautiful indigo as well as metallics that had a liquid-gold look on the slinky, floor-sweeping finale pieces.”


STYLE.COM: “Josie Natori outlined her mission this season as “celebrating the woman in a very modern way.” To get there, Natori backtracked to 1930’s Hollywood, an era she admires for its empowered screen sirens and strong, sensual silhouettes. “Every woman is an icon,” the designer said, explaining that she wanted to create “power dressing” pieces that were still feminine. The result was an appealingly soft yet structured group of daytime separates in Italian jacquard that had substance, thanks to their weave, but still gave the impression of floating off the body. Lightness is key for Natori, who is never far from the kimono. Evolved elements of its shape were apparent throughout, from the loose bows that tied cotton shirting at the waist to the capacious nature of most of the collection’s sleeves. The silhouette stayed simple and organic through evening, but a blurred, rainbow-bright check print gave a somewhat unpleasant jolt; a series of sheer tops in sherbet hues paired with crisp pastel pants were a better use of brights. Old Hollywood elegance was fully restored by the simplest looks-the unstructured, uncluttered gowns that closed the show. Sometimes the best way to celebrate a woman is to let her speak for herself.”






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Josie Launches in Japan!

Tuesday, September 3, 2013

The “Josie by Natori” collection launched in Japan with pop up locations at “Destination Tokyo” in Shinjuku, and in Osaka at “Company of Hearing UMEDA”.  Plans to expand further in Japan with partner H.P. France are in the works for Spring ’14.


Josie Natori attended the launch party, and was thrilled with the crowd and the results.  “The Josie sensibility really seemed to resonate with the Japanese consumers,” said Natori.  “And we were thrilled with how much we sold!”


Josie is a lifestyle collection comprised of innerwear, outerwear, bras and underwear, and most recently, accessories, all available at www.josiebynatori.com. The collection’s bohemian vibe and youthful, edgy spirit are perfect for the woman whose signature style is effortless chic.





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Josie Has Her Own Facebook Page!

Tuesday, July 2, 2013

This week, we introduced a brand new Facebook page dedicated to Josie by Natori .  With eclectic new styles, fun prints and colors that pop, Josie needed her own dedicated page and fan base to speak to her Josie Girls.  Like Josie  on Facebook for updates on new styles, exclusive promotions and sales, as well as behind the scenes looks at the design process, inspiration, and the life of the Josie Girl.


Natori - josie fb page

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Josie Natori 2014 Resort: Asian Riviera

Monday, June 10, 2013

The Josie Natori 2014 Resort Collection brings together signature Asian silhouettes with European sophistication.  A bold black and white color palette is accented with graphic patterns and bright pops of electric coral, chartreuse, and turquoise.


The classic white cotton shirt anchors the collection. Crisp and clean, this wardrobe staple becomes extraordinary when embellished, draped, or tied. Exaggerated sleeves and lace applique create a dramatic flourish.


The collection comprises fantastic pieces including easy-to-wear silks and jersey dresses, slim trousers, and knitwear in a variety of silhouettes.


Accessories have been expanded, and include beautifully embroidered and beaded linen totes.  Oversized bakelite links, fantastic black jeweled bib necklaces, and sleek skinny belts add understated glamour to the polished looks.




WWD: “Josie Natori said she was ‘very focused on offering more structure’ for resort, a mission she accomplished nicely with this tightly edited lineup. In addition to her signature jersey Ts and knits in a full range of colors, the collection included a cotton piqué belted pantsuit and several crisp white shirts that were embellished with clusters of crystals, sequins and pearls.”  http://wwd.us/11aSkcA



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Natori Partners With IAVA For The Month of May

Wednesday, May 8, 2013

This Mother’s Day, Natori is celebrating all of the women in our lives, especially those who defend our country.  Natori is partnering with the Iraq and Afghanistan Veterans of America (IAVA), the first and largest nonprofit, nonpartisan organization for Iraq and Afghanistan veterans.


For the month of May, 10% of Natori.com sales will go to 2 IAVA programs that specifically support female veterans: (1) the Rapid Response Referral Program (RRRP), which provides female veterans with best in-class health, housing and education resources; (2) the Community Of Veterans (COV), which gives females a safe space to interact with each other and seek confidential resources and support.  To learn more about the IAVA and its programs, visit www.IAVA.org.

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Josie Natori Fall/Winter 2013 Ready-To-Wear Fashion Presentation

Thursday, February 14, 2013

The Josie Natori Ready to Wear F/W 2013 Presentation captured the sensuality and refined opulence of Chinoiserie envisioned within the western world, creating a sophisticated marriage of eastern and western glamour.  “Both feminine and powerful, the inherent grace of Chinoiserie figured strongly in my inspiration for this collection,” says Josie Natori. “The style evokes both beauty and vigor, ideas that continue to drive the modern woman and define how she looks and lives today.”



WWD: “Josie Natori placed an emphasis on fabrics for fall, working metallics, jacquards and chintz lace into her lineup of sheaths, skinny pants, lean gowns and contoured toppers. Incorporating a chinoiserie look, Natori used an embroidered dragon motif on everything from coats to legging-tight pants to long bright gloves.”



Style.com:  “Did someone press play on In the Mood for Love? Following stylistic jaunts to the Philippines and Mongolia, Josie Natori alighted on the latest destination in her globetrotting design itinerary: Shanghai and Paris in the 1930s. It was chinoiserie with all the original glamour attached to the term, and none of the accrued kitsch…If chinoiserie was more literally treated than past themes, it’s because it’s “so much what the yin and yang of Natori is—strong, sexy, powerful,” Natori said. But the treatment and styling gave it real modern gloss—right down to the models’ marcel-waved hair.”


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2013 Femmy Gala: Josie Natori Recieves Lifetime Achievement Award

Wednesday, February 6, 2013

Josie Natori received the Lifetime Achievement Award at the 2013 annual Femmy Gala, recognized as the most prestigious awards event in the Intimate Apparel industry.  Josie was presented the award by Saks Chief Merchandising Officer Ron Frasch, who focused on his close friendship with Josie and the Natori family.  “Sure Josie has this whole East-West fashion empire thing going on… but what impresses me more about Josie is how she carries herself.  I am proud to be presenting this award to one of my best friends.”

The event is thrown every year by the Underfashion Club, which supports education in the lingerie industry through scholarships, internships, and events.  Josie’s own rise to success came from her work ethic and eye for opportunity, two traits she hopes to pass on to the next generation of designers.  Receiving the award, Josie humbly stated that the root of The Natori Company’s success “isn’t me, it’s my amazing team!”


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