December 2009
Ken Natori, son of The Natori Company’s CEO Josie Natori, left Wall Street in April of 2007 to join the family business as the VP of Finance. Since joining, he’s been putting into practice his expertise as a Stanford Business School graduate at Natori, as well as learning the ropes of the fashion industry. The Business Insider asks Ken about customer buying trends since the stock market crash and his expectations for the year to come. Despite customers who have been trained to only buy at discounted prices, Ken has seen some encouraging sings, and is feeling cautiously optimistic for 2010.
Take a look at 2 clips of The Business Insider interview with Ken Natori:
http://www.businessinsider.com/business-news/dec-09-natori1-2009-12
http://www.youtube.com/watch?v=gehgpgyMP9E&NR=1
November 2009
Ideeli, the members only shopping community known for offering deals on designer goods, is giving away a one-of-a-kind Josie Natori Couture kimono this week, with a retail value of $2,500. The kimono was created in honor of the recent Natori fragrance launch at Saks Fifth Avenue. The authentic embroidered silk charmeuse kimono, with a stunning obi belt and hand made tassels, created plenty of drama displayed in the windows on Fifth Avenue. Now Natori is giving away this unique piece, and for a lucky winner, it will make a magnificent holiday gift! Enter to win on www.ideeli.com December 3rd.
November 2009
The Natori Fragrance Wafts into Neiman Marcus and Bloomingdale’s Stores this November.
After a successful three month exclusive launch at Saks Fifth Avenue, the Natori fragrance is expanding to all doors of Neiman Marcus and Bloomingdale’s this November. Expanding the distribution of the Natori fragrance is a testament to the fragrance’s beautiful deep notes and a bottle that’s nothing less than a piece of art itself. “I have always believed there are no boundaries. With the addition of the fragrance, Natori truly has become a total vision of living, where life meets art.” – Josie Natori
October 2009
Natori’s new eyewear collection of frames and sunglasses showcase the design hallmarks that have come to define Natori’s lingerie, ready-to-wear and home collections. The collection includes animal prints, sophisticated geometrics and embellishments like mother-of-pearl inlays and Swarovski crystals. Natori incorporates innovative textures and intriguing juxtapositions of materials.
Natori sees the classics through a unique lens of East meets West and sophistication meets simplicity- with the end result of creating a collection that is not simply functional, but pieces of art. Eyewear that integrates both is rare.
September 2009
With 8 out of 10 women wearing the wrong size bra, it’s no wonder that they feel back pain, very little support and discomfort. It’s time to change all that with the right bra.
The NPD Group, Retail Tracking Service, reported that the Natori Body Double Lace bra ranked in the top 10 best full coverage bras in department stores across the country! Natori’s Body Double Lace is designed to address the needs of as many women as possible, with high support straps, luxe fabric, signature soft stretch contour and a two ply fabric back to anchor securely. It is available in a wide range of sizes to accommodate a variety of body types; 32-38 C,D,DD, DDD. It’s no surprise that the NPD, the leading provider of consumer and market trend research, found this Natori style ranked at the top. So lose the bounce and gain some support!
Natori Body Double with Lace
Style # 136001
$70.00
Available at Natori.com in Black and Cafe
September 2009
The new Natori bath towel collection was unveiled at Bloomingdale’s to fantastic reviews. The collection, now available at Bloomingdale’s and soon available at www.natori.com, combines the highest quality long staple cotton with exceptional design elements like jacquard patterns, embroidery and vibrant color. The collection achieves an unmatched level of luxury filled with comfort, elegance and quality. Indulge yourself in ultimate comfort.
August 2009
The Natori Fragrance collection is now available exclusively at Saks Fifth Avenue, a retailer that the Natori brand has shared a tremendous amount of history with over the past 32 years. As the very first retailer to carry the Natori brand, Saks was a natural choice to be the exclusive launching ground for the new Eau de Parfum. Here, Josie Natori explains her vision for the fragrance and the course it took to get there.
“Creating the Natori fragrance bottle was a wonderful journey; from the very beginning we envisioned a bottle that would arouse a sense of mystery and allure. We were inspired by the idea of a bowl of plums reflected against a black lacquer surface. This became the dark violet shade of the bottle.
Natori is known for our “East meets West” aesthetic so naturally we wanted to integrate that feeling into the design of the bottle. Our inspiration came from the lotus blossom, specifically the silhouette of petals unfolding. A lotus blossom grows upward from the depths of a pond toward the sunlight. As it climbs to the surface, it slowly blossoms into a beautiful flower. The process that the lotus takes to grow and blossom has truly paralleled our voyage in creating both this bottle and scent.” – Josie Natori
Silk Shower Crème 8.0 oz $50.00
Silk Body Crème 5.0 oz $75.00
Eau de Parfum Spray 3.4 oz $110.00
Eau de Parfum Spray 1.7 oz $80.00
Perfumed Candle 6.35 oz $75.00
Available at Saks and natori.com
August 2009
The new Natori.com is a total brand experience that provides an interactive and insightful look into the life of designer Josie Natori! Natori Inside gives News about any company happenings and a look at Things We Love—the Natori company’s favorites from art and music to fashion and culture. Also on the Inside is Josie’s blog; a blog written by Josie Natori, allowing readers to connect with the personal side of Natori; her style, travels and inspirations that have significantly impacted her designs over the years.
So come Inside, interact and enjoy!
