March 2011

The recent earthquake and tsunami in Japan continue to cause widespread devastation throughout the country. Cities and towns have been completely destroyed, including the city of Natori, where all that remains along the coast is a desolate field of thick mud. Humanitarian organizations are struggling to provide relief in the face of a nuclear crisis, water shortages, electricity blackouts, severe injuries, and emotional distress.

To support the cause, The Natori Company is donating 10% of all sales from Natori.com and JosiebyNatori.com to the Red Cross disaster relief effort through the end of April .

“We are incredibly saddened by the tremendous suffering in Japan caused by the earthquake and its aftereffects,” said Josie Natori, CEO and founder of The Natori Company. “Though we only share a name with the city of Natori, we are committed to providing as much support as we can to help the relief effort in Natori and throughout the country.”

The Natori Company encourages everyone to provide additional support to The Red Cross at Redcross.org.

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March 2011

Over the past 33 years, the Natori Company has evolved from lingerie to lifestyle with collections spanning ready-to-wear, home, bath, fragrance and eyewear. This growth continues as we enter into the world of swimwear with a partnership with leading swimwear manufacturer Parisa USA. The first Natori Swim collection will debut in July 2011 at the Miami Swim Show and will hit retail stores November 2011.


The Natori Swim collection will reflect over three decades of fashion experience and expertise in fit. The line will include swimsuits and cover-ups, all embodying the Natori vision. A swimwear collection is a natural extension of the Natori brand, bringing to it signature prints, embellishments and of course, a unique East meets West sensibility.

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November 2010

Josie launches an exclusive collection with Scoop this month. Come celebrate lacey bandeaus, chemises and camis tonight with Josie Natori at Scoop Downtown!

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October 2010

What’s your passion? Whether you’re fulfilling it or dreaming about it, we want to know! Josie Natori shared her true calling of becoming an entrepreneur and fashion designer with Oprah Magazine.


Share your story on our Facebook wall or Twitter (#truecalling). One inspiring entry will win an original Josie Natori signed sketch from her upcoming collection along with a feature on Josie’s Blog.


* Winner will be announced October 29, 2010.

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October 2010

A behind the scenes look at the Josie Natori collection ready-to-wear photo shoot and Josie Natori’s favorite looks for Fall.

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October 2010

Leave your pencil skirts, shift dresses and suits on the hanger this Friday and join Natori, along with almost a million others across the country, for Denim Day on October 8^th.  Denim Day gives casual Friday a whole new meaning.  This annual single-day fundraiser encourages employees to wear jeans to work in exchange for a $5 donation to help the fight against breast cancer. In the past 14 years, the Lee’s National Denim Day has raised close to $80 million dollars! So pull out your favorite pair of comfy jeans and celebrate casual Friday for a cause.

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August 2010

Daring with her sense of style- mixing and matching animal prints and ethereal tops, layers of bangles and suede booties. Fun silhouettes paired with a downtown attitude. Whimsical meets chic chemises, boy shorts and camis. Free spirited, she layers tights and shorts, colorful bras under tanks and jackets. Shows her true colors in shades of wildberry, cocoa bean and jade. She’s fearless, she’s Josie.

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August 2010

Josie has her own website! JosiebyNatori.com launches August 10th and with it comes that perfectly imperfect style- downtown meets uptown, old meets new, flirty meets comfort. Make sure to check it out on August 10th and receive a $10.00 itunes gift card with your first JosiebyNatori.com purchase between August 10th and August 31st!

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July 2010

Fall 2010 draws on inspirations from Tibet- refined silhouettes, a range of textures, traditional Tibetan tiger prints and saturated colors. Modern shapes and lines married with intricate detailing. Lace reinterpreted into dragon and animal patterns. Fabric manipulated with ruching, knot details, twisting and plays on texture. With an emphasis on knitwear, the collection focuses on the simplicity and sleek attitude of tonal dressing, head to toe Mallard Blue or Sandstone, highlighted with pops of signature Natori brights and artisan accents.

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July 2010

Josie Natori announces the launch of her N Natori Lingerie collection, which reinvents the designer’s best selling silhouettes at affordable prices. Available beginning Fall 2010, the line will be closely edited to reflect the pinnacle of the Natori aesthetic and resemble a modern classic with a fashion twist. N Natori boasts unique prints, signature details of embroideries and knits with lace appliqués, accentuating the same modern luxury that mirrors Josie Natori’s elegant reflection of “East meets West.” The N Natori collection will be presented during February market for Fall 2010 deliveries to retailers.

Josie Natori explains, “Natori is my invitation into the world we are constantly recreating for women. My goal is to erase the boundaries that stand between the modern woman and the Natori brand. I have always believed where there is crisis there is opportunity! The last two years of the challenging economy have been an inspiration that has evolved to the N Natori collection- a way to provide the Natori aesthetic at an accessible price. I want all women to experience the femininity, sensuality and luxury of my collections.”

Opening price points for N Natori will range from $48-$120, with core prices in-between $68-$88. While Natori’s core retail is $150, N Natori provides a direct link to the Natori brand and capitalizes on its brand equity.

Josie Cruz Natori has always been ahead of her time. The success of her 33 years in business can be attributed to her timeless designs and deep understanding of the contemporary woman. The sophistication and elegance of Natori is constantly reinvented, intuitively unfolding into the evolution of the modern woman.

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